Unlike LG’s transparent OLED TV, Sammy’s transparent MicroLED display is still just a prototype, but CES 2024 is the first time Samsung is showing it in public.

As a reminder, MicroLED — first seen in “The Wall” at CES several years ago — has many of the same benefits as OLED (like self-lit pixels) without the organic downsides or chance of burn-in. But MicroLED is still too expensive despite the seamless panels getting smaller and more TV-like in recent years.